Lately takes the guesswork out of what to say on social media. We do this by using artificial intelligence to automatically atomize any longform content into dozens and even hundreds of pre-tested social posts. How It Works: First, Lately studies what words and phrases best resonate with your target audience. We then build a writing model based on what we learn and apply this writing model to each piece of longform content that you feed the A.I. brain. Longform content can include blogs, webpages, news articles, white papers, newsletters or any kind of text imaginable. It can also include audio and video like podcasts, workshops, conference panels, keynotes and more. Connect your social channels, upload a file and in seconds, Lately transforms your longform content into hundreds of miniature headlines which, in the case of video files, includes the matching video snippets. Each headline is a different quote that our A.I. knows will get you the highest engagement – users have the opportunity to edit and enhance all quotes. In addition to a full-service platform of scheduling and analytics features, we also give CROs/CMOs the ability to publish custom, A.I. generated content on behalf of every employee account across an enterprise. Also, here is a brief, 50 second video which demonstrates our video clipping feature: https://youtu.be/RlbRiAwwBiQSomething looks off?