Reality Labs Partner Enablement Manager, ATT
Meta
This job is no longer accepting applications
See open jobs at Meta.See open jobs similar to "Reality Labs Partner Enablement Manager, ATT" Tech:NYC.New York, NY, USA
USD 122k-176k / year + Equity
Posted on Jun 26, 2025
Reality Labs Partner Enablement Manager, ATT
New York, NY • Full Time
Meta
AR/VR
Sales
Meta Reality Labs (Meta RL) is looking for a Partner Enablement Manager to take on the role of Telco Partner Enablement Manager. This exciting and important role will be responsible for driving our partner enablement strategy and execution with North American mobility partners like Verizon, TMO & AT&T. Reporting to the Global Director of Telco Partner Enablement for North America, this experienced channel leader will be responsible for all marketing operations for bringing all RL products and services to market, including retail/Partner Enablement budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals. Successful candidates at Meta will lead with influence before title and communicate easily across functions and levels of the team. You will need to be confident in a fast-paced environment with democratized information and working across Meta Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.
Reality Labs Partner Enablement Manager, ATT Responsibilities
- Develop go-to-market North American retail Partner Enablement strategy in concert with our Reality Labs Category and Product Marketing teams
- Focus on building programs that optimize awareness, trial and conversion and retention of Meta RL users across multiple products and services
- Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
- Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
- Present key marketing programs to retailer partners, executives and business development teams
- Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall Meta strategy
- Foster innovation and partnerships
- Identify new partner marketing opportunities in NA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
- Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
- Deliver and receive candid feedback on both sales/marketing metrics and personal performance
Minimum Qualifications
- 8+ years of experience in a Channel Marketing role or similar field
- Candidates should have demonstrated achievement and success with a consumer technology brands
- 8+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
- 8+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
- Experience and clear understanding of how telco partners measure and manage their businesses
- Experience with North American, Canadian and Mexican telco partners - mobility and broadband
- Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc
- Bachelor’s degree in Business, Marketing, Economics or related field
Preferred Qualifications
- MBA
- Global retail experience (Canada, North America & Mexico)
- Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad, wearables
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
APPLY NOW
Find your role
Explore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you.
View jobsThis job is no longer accepting applications
See open jobs at Meta.See open jobs similar to "Reality Labs Partner Enablement Manager, ATT" Tech:NYC.