Director of Strategic Planning & Operations - Business Marketing
Meta
Marketing & Communications, Operations
New York, NY, USA
USD 227k-296k / year + Equity
Posted on Aug 2, 2025
Director of Strategic Planning & Operations - Business Marketing
New York, NY • Full Time
Meta
Sales & Marketing
Business Marketing
Consumer Marketing
Operations
Meta is looking for an experienced leader to join its Marketing Strategic Planning and Operations (SP&O) team, supporting the Business Marketing organization. The SP&O team unlocks collective, sustainable Marketing impact by shaping marketing strategy and plans, spearheading operational rigor, and evolving capabilities by leading key initiatives that drive impact . This role will lead SP&O for the entire Business Marketing portfolio, partnering closely with Marketing leadership and supporting a team of six. We are seeking a skilled leader experienced in driving complex cross-functional initiatives with executive stakeholders to positively influence business outcomes. You will demonstrate effective analytical, problem-solving, and executive communication skills, with a proven record of leveraging data for strategic decision-making. With a background in business and marketing strategy, this leader must balance strategic vision with operational expertise.
Director of Strategic Planning & Operations - Business Marketing Responsibilities
- Leadership and Team Management: 1. Lead team to successfully deliver against goals and objectives, drive maximum business impact 2. Provide guidance, coaching, and development opportunities, fostering an environment of accountability and operational rigor
- Strategic Planning: 1. Lead annual and ad hoc planning processes - partner with marketing cross-functional partners to develop marketing strategies, ensure alignment, and define and track organizational goals 2. Distill business insights to identify high-impact opportunities, as well as efficiently deploy budget and headcount resources 3. Build investment cases to land the annual plan and incremental resource asks, including driving trade-off discussions
- Drive Operational Rigor: 1. Define, implement, manage, and refine organizational operations, rhythms of business, and ways of working that enable Marketing to drive impact with speed and scale 2. Remove roadblocks, escalate misalignments, and ensure teams are set up for successful execution 3. Collaborate with cross-functional teams, including product, sales, marketing, legal and communications to align on strategic priorities and drive go-to-market success
- Transform Marketing Capabilities 1. Identify opportunities to build and improve on strategic marketing, planning, and operations processes to support the Business Marketing organization 2. Accelerate progress on complex, critical initiatives by providing strategic and operational support. Lead program management, including project planning / tracking and stakeholder communication
Minimum Qualifications
- 12+ years of professional experience in marketing, operations, or strategy at a tech company, startup, or strategy consulting firm
- 10+ years experience leading high-performing teams
- Experience influencing at all levels of the organization up to the CEO and other, cross-functional VP leaders
- Experience distilling complex ideas simply, and the experience zooming in and out effectively based on audience
- Proven track record of leading cross-functional teams, managing complex projects, and delivering business results in fast-moving, ambiguous situations
- Experience with organizational transformation, process optimization, and scaling operations
- Understanding of the Marketing function and its core competencies
Preferred Qualifications
- Prior experience in either management consulting or in-house strategy and operations
- MBA or related graduate degree
- Prior experience in business/B2B marketing
- Experience working in fast-growing tech environment
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$227,000/year to $296,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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