Is connecting with small and medium businesses your superpower?

This is the perfect Senior Product Marketing, Small and Medium Business role for those who truly understand and empathize with the unique challenges that small and medium-sized buisnesses (SMBs) face. The charter is to connect SMBs with a free solution within easy reach: Microsoft Edge. More than just a browser, Microsoft Edge for Business is designed to elevate the workday with Artificial Intelligence (AI) and other innovations, making it a central hub for productivity. With consecutive years of growth, Edge is accelerating as a business and winning fans because it’s a smarter way to browse. For organizations, it’s valued as a secure enterprise browser, optimized for AI.

Ideally, you have a background in SMB go-to-market strategies and you are an experienced content developer. You naturally take a big-picture view of business challenges and the audience, and creatively carve pathways between SMBs and the right content and call-to-action to drive growth. You’re agile in maximizing digital and sales channels, including partners, and can orchestrate a wide team of cross-functional stakeholders in a go-to-market (GTM) motion you envisioned. You understand the common IT pain points of SMBs (ranging from 25 to 1000 employees) and know how to use storytelling strategically to move SMBs to action. You are a problem-solver with an ownership mindset. You’re seeking career growth on a close-knit, high-performance team that shares your high quality bar.

If this sounds like you, let’s talk GTM strategy and take a look at your content portfolio!

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Craft and execute a go-to-market strategy that effectively and efficiently drives growth with SMBs, targeting SMB employees with IT responsibilities and outsourced IT partners who support SMBs
• Create breadth and depth content (ex. blogs, event videos, whitepapers, pitch decks, etc.) in the language of SMBs and land the full value of why Edge for Business is a secure enterprise browser, optimized for AI
• Develop new content from brief to execution, able to work with creatives to realize your vision but also able to develop high quality, customer-ready content on your own
• Possess technical fluency to understand browser technology and its strategic fit within the broader IT landscape for SMBs
• Break down and translate complex technical concepts into clear, concise, and impactful narratives for SMBs
• Collaborate with engineering teams and marketing counterparts to understand product truth and business context, to drive alignment on messaging and go-to-market plans
• Partner internally with the rest of the Edge go-to-market team and other Microsoft marketing teams to scale storytelling and content (e.g. digital, events, field, analysts), integrating into other SMB motions
• Set success criteria, measure impact, and evolve strategies to maximize impact
• Embody our culture and values
  
  

Qualifications

Required Qualifications:

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
• OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
• OR equivalent experience.
  

Preferred Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
• OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
• OR equivalent experience.
• Experience in technology working closely with engineering and marketing partners to launch new software products and/or features in a commercial setting
• Communication, presentation, and storytelling skills, with the ability to tailor the content and the delivery to different audiences and formats
• 4+ years’ experience in product marketing
• 4+ years' experience with SMB audience
• Experience with partner channel
• Experience with sales channel
• Experience with Small and Medium Corporations (SMCs)
• Content portfolio will be requested for review
  

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until October 15, 2024.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.