Go-To-Market (GTM) Manager for Data and Analytics - Field Product Marketing

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The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-country insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

As the Go-To-Market (GTM) Manager for Data and Analytics, you will be at the forefront of driving our go-to-market strategies, enabling our sales teams to excel, and be the driver of the top of the funnel pipe creation. You’ll act as a thought leader, applying marketing strategies that align with our business goals. Your ability to track success criteria and performance metrics will be crucial in driving impactful outcomes. You’ll excel at creating alignment across teams, removing roadblocks, and ensuring seamless execution. Fearless Innovation: If big challenges excite you, you won’t shy away from thoughtful risks, especially when working closely with the field, corporate, and cross-functional marketing teams.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

• 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field
  • OR equivalent experience
• 5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization

• You be a primary product spokesperson and product evangelist for the business as a whole, inclusive of Data and Analytics and leverage product, industry, market and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers).
• You will build and drive business strategy and track the efficacy of plans for Data and Analytics to drive sustainable growth within and beyond the boundaries of the fiscal year.
• You will create and orchestrate strategic go-to-market (GTM) plans for Data and Analytics across sales, marketing, consulting, customer success and partner functions, supporting One-Microsoft, cross-functional execution as appropriate and you will collaborate with our partner team to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality.
• You will partner with sales to land field enablement accountability and serve as an orchestrator between the business and the countries to develop and land sales programs along with partnering with Finance and Product Marketing Manager (PMM) teams to ensure team is aligned with business results.
• You will support the creation and pursuit of white-space growth opportunities across products/services and leverage knowledge of revenue, share targets and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services.
• You will partner with engineering to proactively drive capacity forecasting and leverage competitive knowledge to shape local capacity and service forecasts as you liaise with sales teams to provide coaching and support pipeline and sales enablement.
• You will drive GTM strategy and land growth plans (e.g., revenue, usage, customer health). Develops competitive strategies to drive target market share gains and actively manage relevant stakeholders to drive the local product marketing growth strategy.