Sr. Partner Marketing Manager - Global Independent Software Vendors (GISV)

Share job

With a vision to "Build and sell intelligent cloud and intelligent edge solutions with partners, empowering people and organizations to achieve more," Global Partner Solutions (GPS) is responsible for driving revenue outcomes with partners through innovative solutions–at scale! The Partner GTM, Programs, & Operations team within GPS brings together the Go-to-Market (GTM) strategy, programs, and platforms to accelerate growth and improve partner experience across all partner segments.

In this role, Sr. Partner Marketing Manager, Global Independent Software Vendors (GISVs), you will engage across a portfolio of leading Global Independent Software Vendors (GISVs) and GPS to define global integrated marketing strategies and plans that accelerate new market opportunities for Microsoft and the partners. Specifically, you will work collaboratively with counterparts at the partners to take joint solutions built on the Microsoft Cloud to market. This includes defining the global marketing strategy, campaign development and measurement, solution launch plans, ‘better together’ messaging and marketing content, demand generation initiatives, pipeline acceleration activities as well as joint Public Relations (PR) and event marketing.

You will work with sales, engineering, and marketing leaders to develop a joint end-to-end go-to-market motion, aligning with corporate and sales teams worldwide on strategies, resources, and execution. You will develop and maintain joint marketing plans to drive Microsoft Cloud consumption and accelerate Marketplace, Industry, and AI pipeline while creating new scalable collaboration processes with the partner at the global and regional levels.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience
  • OR equivalent experience.
• 5+ years in a customer and/or partner facing role, optimally dealing with a variety of audiences – customers, partners (ISV, SI, start-ups, MSPs), strategy, marketing, or business development

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience
  • Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience
  • OR equivalent experience.
• 3+ years working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutions
• Technical understanding of Microsoft cloud technologies and the work that partners do to develop, build-upon, and extend cloud solutions
• Exceptional Product Management and/or audience marketing experience is required, including modern marketing practices, and advanced skills at writing marketing materials, value propositions, and messaging
• Ability to articulate both business and technical value of Microsoft cloud services to senior business and technical decision makers
• Demonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readiness
• Passionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.
• The ability to work cross-team in ambiguous and changing environments, along with good listening and partnering skills. Should be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures.
• Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business success
• Brings demonstrated experience proposing, creating, and managing executive-level proposals and presentations
• Executive Relations: The ability to interact confidently with leaders in a highly-matrixed organization to present/defend/clarify concerns or issues regarding an existing project, program, or solution. This includes the ability to confidently address difficult questions, handle pushback from a high-level audience, and maintain an executive demeanour while engaging in challenging or sometimes high-pressure situations

Partner Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 23, 2024.

#IPS

• Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for Microsoft cloud.
• Lead creation of ‘better together’ messaging and marketing content, offers and incentives, as well as joint PR and event marketing.
• Understand partner’s business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.
• Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions’ sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.
• Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partner’s impact at the Microsoft subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM execution
• Leverage technical and industry expertise to become a thought leader and trusted advisor to your partner
• Land and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner.