Field Product Marketing

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The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

As the Go-To-Market (GTM) Manager for BizApps, you will be at the forefront of driving our go-to-market strategies. In this role, you will build and drive strategy, sales enablement, and execution of Pre-sales and post-sales Programs to grow our Low-Code and Copilot Studio business. Your ability to track success criteria and performance metrics will be crucial in driving impactful outcomes. You will be working with emergent technology that requires simplifying complex concepts. You’ll excel at creating alignment across teams, removing roadblocks, and ensuring seamless execution. Fearless Innovation: If big challenges excite you, you won’t shy away from thoughtful risks, especially when working closely with the field, corporate, and cross-functional marketing teams.

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND multiple years of experience in field profuct marketing marketing or related work experience
  • OR equivalent experience

Overall, you will take defined and ambiguous problems, break them down into key priorities based on desired outcomes, build plans to address the prioritized motions, execute the plan with precision and report on progress. You will collaborate and influence stakeholders from a number of key areas within Microsoft including the Global Partners Solutions organization (GPS), Central Marketing Organization (CMO), Area Sales teams, Regional and Worldwide teams (e.g. engineering and marketing) to both drive change in our business as well as drive success with the following key responsibilities:

Business Development

Collaborates with multiple stakeholders to drive focus and enablement for key business focus areas.
Leverages knowledge of utilization targets to identify areas of strength and strategies to support areas of improvement.
Build relationships and drive regular engagements with relevant stakeholders to operationalize and land implementation of solutions that drive strategic impact and increase market share for Microsoft and partners.

Business Management

Builds and drives program strategy to support Security license utilization.
Leads a regular cadence of connections with Region and Corporate (e.g., operations, the business group, engineering) to execute tactical and strategic planning, gather feedback, and enable field performance.
Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment and programs to drive greater impact in the field.
Aligns and disseminates program best practices to enable successful performance across groups.

Field Enablement

Partners with sales to land field enablement accountability.
Serves as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs.
Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the knowledge, skills, and resources to sell (e.g., readiness for programs owned by the solution area).

Appropriately activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate.