Director, Cross-Channel Journeys

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Are you passionate about driving incredible customer journeys? Global Marketing Engines and Experiences (E&E) provides the foundation for all Marketing engines, technology, and marketing experiences across the commercial marketing organization. This allows us to streamline how we plan, execute, and report on all of Microsoft’s marketing activities around the world, and ensure we communicate with our customers using a consistent voice and approach across paid and organic touchpoints.

Reporting to the Senior Director of Digital Journeys & SEO, the Director of Cross-Channel Journeys will lead a team to drive end-to-end optimization of customer journeys across every digital touchpoint—web, email, social, paid media, events, search, and in-product experiences. Your mandate is to connect these interactions into a cohesive lifecycle that moves prospects seamlessly from discovery through retention, driving measurable pipeline and revenue impact. You and your team will translate business objectives into journey frameworks grounded in data from our analytics team. Leveraging persona insights, analytics platforms, Customer Data Platform (CDP) segments, and attribution models, you will identify friction points, prioritize improvements, and evaluate against success metrics. Your work will include drafting test plans, defining nurture logic, and coordinating real-time triggers that deliver the right message to the right audience at the right moment. Collaboration is central to the role.

Your team will partner closely with channel owners and the analytics team to ensure every initiative aligns with privacy requirements and performance goals. You will influence with data, guiding stakeholders toward a unified, customer-centric approach, partnering closely with our product marketing teams on audience definitions. An impactful command of AI (Artificial Intelligence) driven agent technologies is essential for this role. You will leverage predictive models, generative AI content tools, and AI agents to surface behavioral insights, automate experimentation, and dynamically tailor experiences at scale. Familiarity with integrating AI signals into journey orchestration will enable faster decision making and more precise targeting. By harnessing these capabilities, you will transform the data we receive into proactive recommendations that accelerate conversion, deepen engagement, and continuously optimize every stage of the customer lifecycle.

We need hands-on experience across multiple marketing channels, expertise turning insights into action, and a passion for informing experiences that resonate. You should be comfortable working autonomously, skilled at distilling complex data into clear recommendations, and adept at communicating with both technical and nontechnical partners as well as to senior management within the organization.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.

• 2+ years of experience with omnichannel buying journeys with experience landing and coordinating cross-discipline marketing programs.

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.
• 3+ years of people managment experience.
• Ability to engage and influence cross functionally at executive levels.

Integrated Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. Certain roles may be eligible for benefits and other compensation.

Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 15th, 2025.

#EandEJobs

Design & Orchestrate Journeys: Own the end-to-end architecture of cross-channel journeys (web, email, social, paid, events, search, in-product) that guide prospects from awareness through retention.

Translate Strategy Into Frameworks: Convert business and revenue objectives into data driven journey maps, test plans, and measurable KPIs.

Leverage Advanced Analytics: Use Customer Data Platform (CDP) segments, attribution models, and AI-powered insights to pinpoint friction, surface opportunities, and prioritize optimizations.

Lead Journey Experimentation: Run A/B and multivariate tests across channels; document learnings and scale winning treatments.

Integrate AI Agents & Models: Deploy predictive models, generative content tools, and autonomous agents to personalize experiences and accelerate decision making.

Partner Cross Functionally: Collaborate with channel owners, product marketing, data science, and privacy/compliance to align execution with brand and regulatory standards.

Communicate Insights & Impact: Distill complex analyses into clear, actionable recommendations for senior leadership and non technical stakeholders.

Drive Continuous Optimization: Establish feedback loops, dashboards, and quarterly business reviews that ensure journeys evolve with customer behavior and business goals.

Other: Embody our culture and values.