Senior Paid Media Buyer (Paid Social and Programmatic)
mllnnl
Marketing & Communications, Accounting & Finance
Brooklyn, NY, USA
Posted on Oct 22, 2024
Job Description
We are seeking an experienced Senior Paid Media Buyer to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. You will be responsible for developing data-driven paid media strategies to meet business objectives while managing programmatic campaigns across CTV, display, and audio and paid social campaigns on platforms such as Meta, TikTok, LinkedIn, and X.
Key Responsibilities
Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
Manage execution and build out of campaign plans on platform.
Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
Collaborate with internal teams on campaign strategies, reporting, and goal alignment.
Provide strategic creative guidance for ad development to maximize campaign performance.
Build and nurture relationships with ad networks, technology vendors, and partners.
Stay current with programmatic best practices, platform updates, and emerging media innovations.
Maintain a deep understanding of the digital ecosystem, including programmatic channels like display, native, and CTV, and how they integrate with search and social media.
We are seeking an experienced Senior Paid Media Buyer to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. You will be responsible for developing data-driven paid media strategies to meet business objectives while managing programmatic campaigns across CTV, display, and audio and paid social campaigns on platforms such as Meta, TikTok, LinkedIn, and X.
Key Responsibilities
Lead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.
Manage execution and build out of campaign plans on platform.
Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic and social campaigns.
Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.
Collaborate with internal teams on campaign strategies, reporting, and goal alignment.
Provide strategic creative guidance for ad development to maximize campaign performance.
Build and nurture relationships with ad networks, technology vendors, and partners.
Stay current with programmatic best practices, platform updates, and emerging media innovations.
Maintain a deep understanding of the digital ecosystem, including programmatic channels like display, native, and CTV, and how they integrate with search and social media.