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Marketing Manager, Direct Marketing and Analytics

Oscar Health

Oscar Health

Marketing & Communications, Data Science
New York, NY, USA
Posted on Thursday, June 20, 2024

Hi, we're Oscar. We're hiring a Marketing Manager, Direct Marketing and Analytics to join our Growth Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Manager, Marketing will enable growth initiatives through marketing. The Manager creates forecasts for planned initiatives, identifies new opportunities to achieve enterprise goals through marketing and relies on past experience to significantly advance our capabilities. The Manager uses proactive problem solving and data monitoring to champion marketing led work streams resulting in increased membership, retention and consumer experience. The Manager, Marketing delivers marketing plans that meet or exceed stated goals autonomously with minimal supervision through leadership of direct reports or by influencing others.

You will report to the Director of Growth Marketing.

Work Location:

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

If you live within commutable distance to our New York City office (in Hudson Square), our Tempe office (off the 101 at University Dr), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency:

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $103,200 - $135,450 per year. The base pay for this role in all other locations is: $92,880 - $121,905 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program annual performance bonuses.

Responsibilities

  • Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals.
  • Monitor the performance of campaigns to determine the right optimizations and to inform future work.
  • Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
  • Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations.
  • Work cross functionally to represent the team and collaborate with stakeholders to identify needs.
  • Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website.
  • Directly or indirectly manage agency and vendor relationships including SLAs and outputs.
  • Compliance with all applicable laws and regulations
  • Other duties as assigned

Qualifications

  • 4+ years of relevant work experience
  • 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
  • 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
  • 3+ years of experience identifying new and innovative ways to solve problems through marketing
  • 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing.
  • 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.
  • 2+ years of experience creating presentations and presenting to senior leaders

Bonus Points

  • Management or ability to mentor peers and others
  • Agency management experience
  • Experience in healthcare, specifically insurance sector, and / or Individual and Family plans
  • Experiencing navigating both B2B and D2C or B2B2C

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Notice to Job Applicants.