Primary

primary.com

Primary is an inclusive kids' clothing brand that offers high-quality, gender-neutral essentials for children aged 0-12. Founded in 2015 and based in New York, Primary focuses on providing a wide range of colors and thoughtfully designed clothing without logos or slogans, catering to busy parents looking for simplicity and quality. The brand differentiates itself by emphasizing a rainbow of styles that mix and match, ensuring that all kids can express their individuality. With a commitment to sustainability and quality, Primary aims to create a better shopping experience for parents while promoting inclusivity in children's fashion.