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Social Media Lead



Marketing & Communications
New York, NY, USA
Posted on Saturday, May 25, 2024

About Ramp

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 25,000 businesses on Ramp to save an average 5% and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

About the Role

We’re looking for our first social media hire at Ramp, reporting to the Head of Communications. This role comes with a lot of freedom and responsibility. You’ll be able to build from the ground up and take ideas from concept to reality.

We’re looking for someone who is a builder, not an optimizer. You’re the type of person who pushes others out of their comfort zone, and you get gratification from showing how social media advances business goals. To that end, it’s important that you understand Ramp’s business and can tie social media to the company's needs.

While the ideal candidate will have a solid understanding of social’s role in brand building and lead gen, the primary spike we’re looking for is on the brand side of the house. That’s because there will be a large opportunity to experiment within this role and create a standout brand. Our leadership team understands the strategic value of social media, and that will give a lot of levers to pull for someone looking to flex their creativity. You will also play an important role in communicating to our customers and key stakeholders within the company, so you must be comfortable and confident with all audiences.

What You’ll Do

  • Company Brand

    • Own key social channels - X, LinkedIn, Instagram, Facebook, YouTube.

    • Partner with internal teams on strategies to engage customers, talent, and key influencers on social.

    • Build Ramp’s editorial calendar across channels. Implement creative strategies to grow engagement and reach.

  • Executive Profiles

    • Together with the rest of the Communications team, support senior executives with their personal social platforms.

    • Identify and surface reactive opportunities that align with the executive’s priorities and profiles.

  • Strategy and Operations

    • Create and lead Ramp’s social media strategy, inclusive of budget, measurement methodology, and support needs.

    • Build out the necessary frameworks for the function and company. Examples may include: social media guidelines for employees, social intake forms, social brand voice, etc.

    • Work with Design to create a process for visual content that maintains brand consistency but allows for quick turns.

    • Establish and track against social metrics to gather insights, iterate, and report to back the broader team.

  • Community Monitoring

    • Work in collaboration with internal teams to flag issues as they arise on social. Establish a process to streamline this throughout the organization.

What You Need

  • 7+ years experience in social media, with some of this for a B2B brand.

  • Experience using social media tools (e.g., Sprout Social, Sprinklr) and content production tools (e.g., Figma).

  • Understanding of social media success metrics; ability to present and analyze these metrics to the broader organization.

  • Strong attention to detail and data-oriented mindset.

Nice to Haves

  • Experience in video production, editing, or graphic design.

  • Global social media management experience.

  • Experience with influencer partnership management.

  • Experience creating employee advocacy programs. Not something needed immediately but would become part of the scope after a year.

  • Genuine interest in nerding out about fintech.

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support for NY

  • Pet insurance