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Senior Manager, External Communications



Marketing & Communications
Posted on Monday, May 27, 2024


Rightway is a care navigation and pharmacy benefits platform that is changing the way healthcare is delivered for over one million members. Every day, we are driving exceptional results for our clients as we continue to go further and further upmarket. As we enter this exciting phase, we are looking to formally establish our Communications practice.

As the Senior Manager of Communications, you will be responsible for building the foundation and bringing to life our Communications practice. You will develop and lead initiatives to increase brand awareness, engage with our target audience, and drive Rightway’s inclusion in relevant conversation about our sector.

This is a perfect opportunity for someone who is excited to join an organization during a key growth period, to build out the Communications practice, and make a lasting impact.


  • Develop and execute communications strategies for Rightway: high-impact strategies that leverage creativity, storytelling, and media relations expertise to build brand awareness.
  • Evolve Rightway’s narrative highlighting the company’s vision, mission, and strategy.
  • Use knowledge of various channels and target audiences to identify the best way(s) for Rightway to tell its story publicly
  • Produce high-quality written content (blog, press releases, statements, social posts)
  • Strategize and execute against significant communications moments for spokespeople (e.g. media briefings, speeches, and executive speaking placements)
  • Collaborate with cross-functional teams, including Marketing, product development, sales, and partnerships to ensure cohesive brand messaging, both internally and externally.
  • Drive baseline measurement to analyze and report on performance, making data-driven decisions to optimize learnings.


  • 5-8 years of corporate communications experience, preferably with a mix of agency and in-house experience.
  • A track record of working with senior executives as a strategic communications advisor.
  • Proven experience in balancing confidential information and effective decision-making under pressure
  • Entrepreneurial mindset, with the ability to work in a fast-paced and evolving environment.
  • Excellent writing skills, painstaking attention to detail, and ability to navigate ambiguous issues to create concise messaging and plans.
  • Demonstrable ability to take a strategic approach to assessing corporate reputation challenges and opportunities.
  • Understanding of different audiences and channels that make up the communications landscape.
  • Experience developing media strategies and interacting with journalists.
  • Experience with project management, including planning and delivering work against agreed goals, timetables, and budgets.
  • A highly motivated team member with keen creative vision who values collaboration and continued improvement.

BASE SALARY: $130,000-160,000


In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment.


Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.


We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:

1) We are human, first
Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.

2) We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

3) We debate then commit
We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a “yes, and” mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.

4) We cultivate grit
Changing healthcare doesn’t happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.

5) We seek to delight
Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members’ care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members’ success.

Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such, Rightway has determined a mandatory COVID-19 vaccination policy for all employees, in combination with other safety precautions, is the best way forward.

Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.