Director, Creative Strategy
Snap
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.
Snap’s camera supports real friendships through visual communication, self expression and storytelling. Moving forward, our camera will play a transformative role in how people experience the world around them, combining what they see in the real world, with all that’s available to them in the digital world.
We’re looking for a bold, commercially-minded Director to lead the Creative Strategy team in North America, guiding the evolution of Snapchat’s creative solutions for advertisers across the US and Canada. This leader will drive business impact by turning Snap’s unique creative ecosystem into performance-driving campaigns, all while embedding platform-first thinking, AI-accelerated innovation, and world-class creative excellence into every engagement.
As part of the Global Creative Strategy (CS) leadership team, you will set the regional strategy and vision, build trusted partnerships with senior Sales leaders, and scale Creative Strategy as a measurable revenue lever. You’ll lead a team of high-performing strategists, championing innovation and creative craft, and collaborating with cross-functional partners to shape industry-defining work that sets new standards for mobile, video, and AR experiences.
What You'll Do:
Lead and grow a high-performing team of Creative Strategists across North America, spanning both Large and Medium Customer Solutions (LCS and MCS).
Champion Snap’s creative POV in the region, bringing to life our global CS vision while tailoring it to market-specific needs.
Partner directly with Sales Leadership to influence revenue, with CS acting as a strategic unlock across both brand and performance campaigns.
Maintain a relentless focus on creative excellence, delivering bold, insight-driven ideas that move businesses and make full use of Snap's most innovative formats and tools.
Shape AI-accelerated creative workflows, empowering the team to pitch faster and smarter, with story-led thinking and measurable results.
Build a culture of innovation by encouraging experimentation, embracing new technologies, and developing reusable storytelling assets that scale the best of what works.
Establish clear metrics and frameworks that elevate creative quality, speed, and commercial impact across all engagements.
Represent Creative Strategy in executive forums, acting as a general manager with a clear view on talent, operational efficiency, and strategic business influence.
Knowledge, Skills, & Abilities:
Experience in building creative excellence with a deep passion for innovative, platform-native work that delivers business results.
Strong communicator with the ability to command a room, simplifying the complex, and ignite client ambition.
Ability to engage, influence, and build trust with senior commercial leaders.
Track record of coaching and mentoring, building inclusive teams, empowering individual growth, and modeling a growth mindset.
Knowledge of data-informed creativity and AI-accelerated innovation, using tools and insights to scale impact and unlock new creative potential.
Minimum Qualifications:
15+ years of experience in brand strategy, creative leadership, or digital marketing — with at least 3 years managing senior-level talent.
Proven track record in leading multi-disciplinary creative teams (e.g. strategy, design, production) and scaling creative programs across large client portfolios.
Expertise in both brand and performance advertising, with an ability to shift seamlessly between ideation and commercial decision-making.
Demonstrated ability to treat creative as a business: setting objectives, influencing revenue, and guiding resources to high-impact opportunities.
Experience operating in a global or matrixed environment, with an ability to translate global strategy into regional execution.
Preferred Qualifications:
Experience across agency, platform, and client-side roles.
Familiarity with creative measurement tools, performance marketing metrics, and iterative creative testing.
Experience launching or scaling creative enablement programs, playbooks, or frameworks.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
The base salary range for this position is $251,000-$377,000 annually.
This position is eligible for equity in the form of RSUs.