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Partner Marketing Coordinator



Administration, Marketing & Communications
Illinois, USA · Texas, USA · Remote
Posted on Sunday, August 6, 2023

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description

We have the exciting opportunity to help build the legacy of Sprinklr Partner Marketing and contribute to the evolution of the Sprinklr Unified Partners Program. The Partner Marketing Coordinator will act as the trusted, strategic advisor to the Global Partnerships team, external partners, and cross-functional teams across Sprinklr globally. A strong candidate has campaign and event management experience, stellar communication and project management skills, and a validated understanding of partner ecosystems. They enjoy working in a dynamic, highly collaborative environment with global stakeholders and partners, collaborating closely with partner managers, and exceeding expectations through effective cross-functional partnerships, strategy, and execution.

What you’ll be doing:

  • Driving co-marketing programs with our enterprise software partners (including system integrators, social channel partners, tech/cloud, and advertising agencies) that extend across our respective marketing channels: events and conferences, digital properties, PR/Social, CRM, content marketing, advertising, sales, and advocacy community.

  • Working with the Sprinklr Marketing team and partners to integrate them into Sprinklr first-party activations, from thought leadership content and joint customer stories to a global event series.

  • Developing and owning partner self-service resources and programs with an aim for scale, including campaign toolkits, marketing guides, and joint customer and partner advocacy programs.

  • Cultivating relationships with the Global Partnerships team and external partners to over-communicate and maintain alignment on co-marketing activations.

  • Administering and tracking partner MDF funds and the (coming soon!) Sprinklr MDF program. Managing event budget allocations and sponsorships.

  • Joint ownership of pipeline targets and report on campaign success and business contribution for owned activations.

What makes you qualified:

  • 4+ years' experience in marketing, communications, account-based marketing, and leading in-person and virtual events. Partner marketing experience is a plus.

  • Experience delivering, accelerating, and expanding pipeline through marketing activations targeting enterprise and mid-market sized organizations.

  • A life-long learner who adopts a growth mindset.

  • Experience building and executing marketing plans in partnership with sales/partner teams, leadership, external partners, and other third-parties (e.g. agencies) that results in win/win scenarios.

  • Phenomenal communication, storytelling and presentation skills. Can demonstrate marketing leadership with cross-functional stakeholders, leaders, and partners.

  • You have a run-through-a-brick-wall level of drive, passion, and desire for results.

  • Experience managing and/or leading campaign or event budgets.

  • You have a strong analytical attitude with the desire to measure, analyze, act, and improve marketing programs.

  • Ability to be creative, innovative, and think in an unexpected way.

  • Have a daring spirit to build something from the ground-up.

Why you'll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by filling out this form, and we will reach out to you. If you have additional questions, please contact .

Compensation Range

$83,000 - $110,000 - $138,000

The base salary range for this role at minimum, midpoint and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the salary range. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay also depends on the relative experience, knowledge, skills to our internal peers in the role. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan and/or equity plan, depending on role.

US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.