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Senior Media Strategist, Paid Search

Squarespace

Squarespace

Marketing & Communications
New York, NY, USA
Posted on Sunday, September 15, 2024

The Paid Search team is looking for a Senior Paid Search Strategist to lead the strategy, execution, and optimization of PPC campaigns in domestic and international markets.

We're looking for a strategic, autonomous marketer with expertise in SEM tactics, who is passionate about process building, and the ability to work across multiple work streams. If you excel at collaboration, are motivated by data, and are dedicated to continuous growth and improvement, we'd love to hear from you.

This is a full-time hybrid position based in our New York office, and you will report to our Paid Search Channel Lead.

You’ll Get To...

  • Lead SEM campaign strategy, reporting, and execution in international non-English markets by using market-level insights from our Go-to-Market international managers.
  • Develop and implement streamlined processes to improve efficiency and effectiveness in managing SEM campaigns and communications.
  • Influence international budget planning, optimization, and forecasting to ensure optimal allocation.
  • Effectively communicate ‘always-on’ campaign performance, provide clear insights, and develop recommendations to lead data-driven decision-making.
  • Conduct frequent deep dives into our SEM accounts to drive larger-scale optimizations, and influence Go To Market strategy. Unpack nuances across international markets and English vs Non-English search trends.
  • Spearhead various initiatives, including leading tests with cross-functional teams such as Frontsite, Product, and Product Marketing.

Who We're Looking For

  • 3-5+ years of experience within Paid Search.
  • Strong hands-on experience navigating and executing within the Google Ads and Bing platforms – SA360 experience.
  • Strong comprehension of smart bidding strategies, which to leverage when, and experience in running tests.
  • Understanding of the complexities involved in managing non-English campaigns, including language nuances and cultural differences.
  • Experience serving as a liaison between cross-functional teams including our Regional Marketing Managers, Product Marketing, Localization, and Analytics.
  • Experience developing and implementing streamlined processes to enhance efficiency.
  • Proficiency in analyzing and interpreting SEM data to identify and explain business trends within our target international markets.
  • Comfort working with data/numbers to build reports and dashboards for deeper analysis – Looker experience.

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • 12 to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop

Cash Compensation Range: $85,500 - $115,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-SN1 #LI-Hybrid

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