Marketing Manager, Marketplace Brands
Teachers Pay Teachers
IXL Learning, developer of personalized learning products used by millions of people globally, is looking for a Marketing Manager, Marketplace Brands to develop and execute the marketing strategies for two of our products: TPT and Wyzant.
TPT (also known as Teachers Pay Teachers) is one of the most beloved brands in education. It’s the largest marketplace for educator-created learning resources, used by 85% of K-12 teachers in the US. Wyzant is the nation's largest network for online tutoring, with 65,000 tutors covering 300+ subjects. #LI-CC1
As Marketing Manager, Marketplace Brands, you will be responsible for leading the integrated marketing strategies for both brands, with the goals of driving purchases and supporting the growth and engagement of our buyer and seller communities. You will manage a small team and lead them in developing creative and compelling content across multiple channels (website, email, blog, social media, and more). The ideal candidate has experience with marketplace businesses, and is strategic, proactive, collaborative, a strong communicator, and passionate about IXL’s mission to improve learning for all. #LI-REMOTE
WHAT YOU'LL BE DOING
- Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant
- Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed
- Lead marketing of new product/feature launches, including internal and external and external communications and messaging
- Oversee the email marketing and organic social media strategies for both brands
- Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more
- Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work
WHAT WE'RE LOOKING FOR
- BA/BS degree
- 9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms
- Minimum of 2 years of managing, coaching, and motivating direct reports
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
- Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
- Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.