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Customer Advocacy Specialist



Customer Service
Posted on Friday, April 5, 2024

Position: Customer Advocacy (storytelling role)

Job Description

The Team:

At Quickbase, we believe that exceptional employees are the key not only to our success, but also our customers' success. Our company, our market and our customers are growing fast. This means all Quickbase employees are engaged in interesting challenges - learning fast, trying new things and striving to do the best work of their life. At Quickbase, we believe in a "win together" which fosters both collaboration and a strong sense of belonging and inclusiveness. Our leaders set high standards while leading with empathy and compassion. Our team operates in a "yes, and" ethos, believing that the path to greatness is getting better every day.

Position Overview:

As part of the growing Customer Advocacy team, you will help build and implement world-class Customer Advocacy Marketing at Quickbase. In this role, you will help to scale our library of customer stories for Sales and our use of customer stories in our brand awareness Marketing. You will create and distribute Marketing assets including customer case studies, story slides for Sales, webinars, customer speaking opportunities, press and media opportunities, video testimonial, social media content and more.

You are strong storyteller who is passionate about nurturing customer relationships. You are excited to find and tell stories that drive benefits for both customers and Quickbase. You possess strong interpersonal skills and work well with internal collaborators, ensuring that they have the customer stories they need to market and sell. You are organized and can work well in fast-paced environments.

In this role you will be responsible for:

· Working cross-functionally with Sales, Marketing and Customer Success to help identify customer advocates who are willing to share their success stories through case studies, video testimonials, webinars and speaking opportunities.

· Leading effective customer interviews to help pull out interesting and effective storylines that showcase customer impact while highlighting Quickbase’s capabilities.

· Writing strong customer stories, as well as webinar and video testimonial outlines, scripts and desks, and other content that showcases the value and benefits of Quickbase products and services through the customer voice.

· Develop creative, new ways to tell customer stories that turn customer stories into emotional and inspiring brand awareness and sales enablement content.

· Improve customer story utilization by creating content with post-production usage in mind, amplifying the content, then tracking and reporting on utilization to create feedback loops.

· Maintain content library, ensuring that all customer evidence remains current, well-organized, and easily searchable.

· Cultivate and maintain relationships with key customers while ensuring customers are not overused in efforts to increase their satisfaction and engagement with Quickbase.

You have:

· 2-4 years in customer or content marketing

· Strong writing skills, with proven experience in customer storytelling

· Experience working with senior-level customers to create mutually beneficial stories.

· Comfort working in a fast-paced environment and a bias towards action

· Solution oriented problem-solving skills – you don’t find problems; you find solutions and are comfortable pivoting if necessary.