Regional Marketing Manager NYC
Wonder
About Us
Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience.
At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.
As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we’re growing. Join us in pioneering a new category of dining called “Fast-Fine”, and revolutionizing the way people eat.
About the role
As the Regional Marketing Manager for NYC you will play a pivotal role in building the brand marketing and local partnerships strategy. You are not only a marketing campaign and partnership expert but also an expert in all things NY. As a key face of the business, you will build relationships with local brands, businesses, and community partners, to drive awareness and acquire new customers. You will be as savvy at building marketing campaigns relevant to the NYC customer as well as having a finger on the pulse of culture in NYC driving key brand partnerships.
In addition to overseeing the marketing strategy and execution for this region, you will manage a local agency as to scale field marketing tactics.
As the NYC Marketing and Partnerships Manager you are as much of an executor as a strategist. In this position you will not only play a key role in building the brand with relevancy to NYC, but you will also play a key role in developing the overall Regional Marketing program as we build to scale.
This individual will sit on the Marketing team and report to the Director of Brand and Local Marketing within the broader Growth organization; there is a tremendous amount of growth potential for this role as Wonder continues to scale.
Key responsibilities include:
Build and execute the marketing strategy for new store openings
Build and execute the marketing strategy to drive sales and traffic post opening for all of the NYC region as well as individual restaurants
Build NYC specific omni channel Wonder marketing campaigns in partnership with your internal marketing channel experts
Translate business strategy into marketing strategy and identify what channels are best to hit the goals of the business. When applicable, work with other members of the marketing organization for deployment on other channels.
Partner with the data team, as well as work independently, to analyze and interpret campaign response, customer behaviors, segment performance to optimize conversion/retention.
Work closely with the in-house creative team to drive regionally relevant creative.
Pull performance reports and share out on results to inform learnings and next steps.
Plan, coordinate and participate in local events and promotional activities to reach new customers, enhance our brand image and generate demand; responsible for pre, during and post event programming and recaps.
Own P&L and cost sheets for partnerships, brand activations, and events.
Manage field marketing agency as well as Brand Ambassadors (when needed) providing structure, guidance and support in execution and prospecting activation opportunities.
Work closely with various teams across Wonder including Operations, Training and Culinary to improve cross functional work streams.
Partner with and train restaurant General Managers to execute local marketing tactics within their community.
Maintain ownership over your market sales, brand awareness and new customer acquisition goals. Track and measure the success of your marketing initiatives against those goals through weekly reporting.
Keep a pulse on market trends and competitor field marketing tactics to provide valuable insights to the broader team.
The experience you have
6-8 years of proven experience in field marketing, brand activation, grand openings or related roles; bonus if within the QSR or fast casual restaurant industry
Ability to work independently and manage multiple tasks simultaneously
Strong project management, organization, prioritization, and communication skills with attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams
You Are:
A brand marketing, local partnerships, and event coordinating expert
Friendly and sociable, excited to engage with others with expert communication tailored to multiple audiences
Hardworking and eager to take on challenges while build efficiencies within a growing business
Brand focused and Data Driven: ability to utilize data and analytics to inform strategy
Must live in the NYC area; willing to travel within the assigned geographical area and provide reliable transportation to and from events
Capable of lifting 50 lbs and standing for the duration of a 3-4 hour event
Authorized to work in the United States
The way you work
You solve problems and make decisions informed by data, insights, and good judgement
You gain trust through open dialogue, embracing change, and actively seeking feedback
You are equally able to build friendly working relationships with GM’s, Kitchen Managers and Restaurant Ops Staff as you are comfortable holding your own in a meeting with a Director
Salary - $122,000- $128,000
Benefits
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A final note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.