Design Director, Blue Apron
Wonder
About Blue Apron
Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share.
Blue Apron, part of Wonder, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are.
Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable.
About the role
We are looking for a Design Director to oversee the visual and design strategy while also leading our design team. This role is pivotal in shaping our brand’s identity and perception across various channels and touchpoints including CRM, packaging and print, with a focus on digital marketing. Reporting to the Creative Director, this role will be responsible for guiding and mentoring the design team to deliver exceptional, high-performing creative that meets business needs.
Key Responsibilities
People Leadership and Development: Lead, mentor, and develop the design team to operate at a high strategic and creative level. Foster a culture of creativity, collaboration, and accountability while supporting individual growth and development.
Developing a design system: Create and maintain a comprehensive style guide to define and manage the evolution of our design strategy as we evolve the brand.
Quality control: Oversee, review, and approve all design output to maintain the highest standards of quality, and brand consistency.
Concept and Design: Work hands on to concept campaigns and projects, build art direction and work directly with our studio team to create assets, while also maintaining design workload for final marketing deliverables.
Stakeholder communication: Collaborate with cross-functional leaders to develop and present design concepts and the rationale behind design decisions.
Process oversight and direction: Oversee and optimize the briefing, request, and review process for design needs to ensure clear communication, effective prioritization, and on-time delivery of assets across multiple stakeholders and channels while also integrating design trends and tools to drive continuous improvement and innovation.
The experience you have
- 8+ years of experience, with at least 3-5 years managing a design team.
- A strong portfolio showcasing a sophisticated visual aesthetic and diverse range of design work with experience in marketing 360, print and packaging.
- Proven track record of successfully managing people and growing creative talent.
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Expertise in design software, including Adobe Creative Suite, Figma, Sketchup, and other
relevant tools.
A deep understanding of user-centered design principles and experience creating engaging consumer experiences.
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Strong understanding of print, digital marketing, e-commerce, and social media best practices as they relate to design and brand identity.
The way you work
You approach challenges with positivity while keeping both the team and customers central in your decisions.
You are self-motivated with a high level of initiative who thrives in a fast-paced, rapidly evolving environment while maintaining a high level of creativity and attention to detail.
You have exceptional communication and presentation skills, with the ability to articulate design concepts and strategies to both creative and non-creative stakeholders.
You have a passion for food, culinary innovation, and delivering best-in-class customer experiences.
Base Salary: $210,000-$220,500 per year.
Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you.
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Benefits
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A final note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.