Sr Director, Product Marketing - Yahoo Mail
A Little About Us:
The Yahoo Mail Product Marketing team bridges the gap between the user and the product, providing critical direction and strategy for multiple disciplines including acquisition, retention, and engagement. We move fast, show our personality, and are relentlessly focused on inspiring and delighting our users everyday. Product Marketing is responsible for a broad range of inbound and outbound initiatives that support Yahoo’s product suite and brand promise: to reduce the friction between productivity and people, helping users manage the ins and outs of daily life. We are a growth-oriented organization with a heavy focus on conducting and analyzing experiments and then iterating and applying the insights in a consistent and fast-paced loop.
A Lot About You:
As the Senior Director Product Marketing you will create the overall marketing strategy, specific campaigns, and product communications to drive the positioning and product adoption for Yahoo Mail, including sign-ups, app downloads, and feature adoption. You will partner with other members of the Yahoo Mail leadership team to develop the Yahoo Mail strategy and to ensure the voice of the customer is reflected in product strategies, features, and definition. You will partner with the Media team to drive acquisition and engagement through paid, owned and operated channels. You will partner with Creative teams and agencies to develop creative assets used throughout the user funnel. You will lead and coach a high performing and growing team of product marketers focused on Yahoo Mail.
If you have been an integral part of teams that have built breakthrough marketing strategies, like to make data-based decisions, and flex your creativity in a fast-paced nimble environment, then we would like to hear from you!
Own/refine the global product positioning for Yahoo Mail and branding across a developing portfolio of consumer products
Define the go-to-market strategy and marketing plans and optimize a campaign once in market
Manage a team of product marketers to develop and execute GTMs with excellence
Build differentiated value propositions, pricing models, and promotions, and source customer evidence and 3rd party proof points across key global markets
Engage and influence internal stakeholders across Product, Media, Engineering, and Business Planning, Channel Marketing, PR, and Sales/Field teams
Be a subject matter expert about Productivity products with specific focus on native mobile apps including subscriptions and in-app purchases to drive strategy and marketing plans for growth
Develop a structure and process that carves out a dedicated space for innovation and in-market testing of repeatable, scalable, brand- and audience-building marketing ideas across the portfolio of Productivity products.
Architect strategy and high profile campaigns, promotions, partnerships and content initiatives to achieve key KPIs and execute against the acquisition, engagement, and retention goals for Yahoo Mail across available marketing channels including product onboarding, CRM, social, mobile networks, SEM, and Yahoo Network
BA/BS degree in marketing or related field. MBA is preferred. Or equivalent combination of experience.
An expert marketer with 15+ years of digital product marketing experience, ideally with direct experience in mobile apps.
Strong leadership, exceptional communication skills, and experience with Executives, Analysts and Press
Building trusted relationships across functional groups (Product, Creative, Editorial, Sales etc) including at the executive level
Experience with sophisticated go-to-market strategies with a focus on platforms, finance, investing, or e-commerce
Demonstrated track record of executing global marketing programs that drove acquisition, engagement, and retention with proven results.
Experience building frameworks for strategic decisions
Analytical & problem-solving skills to work through complex challenges
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.The compensation for this position ranges from $159,140.00 - $346,075.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.