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Director of Social Media, Yahoo News



Marketing & Communications
Remote, OR, USA · Remote
Posted on Friday, April 7, 2023
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

Yahoo is seeking a seasoned audience development strategist to lead the Yahoo News social media team, which manages our channels for Yahoo News, Entertainment and Life on all platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Reddit, LinkedIn and other emerging platforms). This is both a strategic and tactical management role. The ideal candidate has experience and demonstrated success in setting and executing strategy and leading a team to grow new audiences, deepen engagement and establish habitual and loyal relationships with social communities. Applicants should have hands-on experience programming social accounts for media outlets, as well as a broad and deep understanding of platform best practices, industry trends and audience consumption habits.

The right person for this role will be Extremely Online, and able to identify and translate complex news narratives, internet culture and trends for users who may not be. The leader we seek will be:

  • An energetic and engaged people manager with a passion for challenging and inspiring teams to craft innovative and memorable social content that meets goals, builds user loyalty and creates habitual connections.

  • A passionate news consumer with a high metabolism for fast-paced breaking and trending news and the cultural conversations that often begin in social spaces.

  • Familiar with key platform influencers and creative in imagining potential collaborations.

  • Excited to amplify the Yahoo brand voice, mission and vision by creating memorable social campaigns for key original franchises and standout formats, experiences and templates for day-to-day posting to highlight our network of premium partners.

  • A data-driven decision-maker who regularly studies metrics reports to evaluate what’s working and what’s not in an effort to find new growth opportunities that drive impact.

The best candidates will be curious and quick to explore emerging formats and new platforms, and eager to expand on established social video, audio and visual formats. They will also be fluent in social listening and analytics tools and will be able to skillfully extract meaningful insights to guide and shape our tactics, helping us pivot when necessary. This position requires sound editorial judgment and grounding in journalistic standards as well as strong organizational and communication skills.


  • Develop and implement a social growth and engagement strategy aligned with the broader Yahoo News content strategy, mission, vision and brand voice to be executed across channels

  • Lead our team of social media staffers

  • Craft and guide Yahoo’s approach to interactions and conversations with social users and social media policies and best practices

  • Partner with editorial teams, attending planning and brainstorm meetings and pitching and executing social-first storytelling

  • Use analytics tools to set, track and lead the team to meet quarterly and annual growth and engagement goals

  • Work with Visuals team to implement a holistic and cohesive design refresh for the Yahoo social experiences and templates

  • Support all key brand and content initiatives with high-impact rollout campaigns

  • Work with product and other cross-functional teams to help expand the distribution opportunities for our original journalism and broad network of premium content partners

  • Stay current on industry trends and best practices to inform our social strategy

  • Maintain relationships with platform partners


  • Minimum of 7 years experience in Audience Development/Social in media/news and at least 5 years of managing a team and mentoring junior members

  • Deep knowledge of functionality, native features and native user habits across leading social platforms

  • Record of setting, tracking and achieving quarterly and annual growth goals

  • Advocate for data-driven decision making and using data to manage accountability across direct reports as well as provide intelligence for other editorial leads

  • Strong understanding and desire to master all facets of audience development including traffic growth strategies and audience diversification efforts

  • Eager to experiment and have a deep passion for new platforms. The audience development world is constantly evolving along with the platforms on which we work, and this person needs to be a champion for staying ahead of the game

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.