Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

A Little About Us

The User Experience Research & Consumer Insights (UXR-CI) team is the core user-focused research function supporting Yahoo’s GM organizations through all stages of the product life cycle. Made up of subject matter experts leveraging qualitative and quantitative methods to understand customer needs, wants and motivations, this team provides actionable insights and recommendations that inform consumer-first strategies and product decisions.

We are looking for a Sr User Experience Researcher to support Yahoo for Publishers. Yahoo for Publishers (Y4P) is a brand new, comprehensive program to develop independent publishers as well as individual content creators to deliver a more robust, higher quality content experience to the Yahoo audience. This role is an excellent opportunity for an experienced self-starter, who is excited to be part of a growing new product team and enjoys product and design developments.

A Lot About You

You have experience in working in digital content creation or content aggregation platforms and understand how to qualitatively and quantitatively research the needs of creators as well as those of the content’s. As Y4P Sr. UX Researcher you have an understanding of content publishing or aggregation platforms, how content creators use and navigate them and how to create insightful recommendations for the platform product developers and designers. You may also have worked directly with writers and creators and understand how to conduct research among and for them. Additionally, in-depth knowledge of conducting user experience research among digital content consumers is highly preferred.

You have a proven track record of shaping and delivering a wide range of generative and evaluative research projects across the entirety of the product life cycle. Thought leadership and insightful deliverables are second nature, because they are critical in enabling our partners to make better informed, confident decisions and to set the strategy for future products and features.

Collaboration with stakeholders on all levels comes easy to you. You enjoy designing and executing qualitative and quantitative research to deliver relevant and timely key findings. You are familiar with working in a fast-paced organization with agile product and design teams. As a closely embedded partner to the Y4P team you enjoy a healthy dose of autonomy and function as UXR subject matter expert and thought leader for the business unit who is closely collaborating with product management, design and analytics and experimentations teams.

What you’ll be doing

• You will collaborate with a multitude of stakeholders in an agile product and design organization to deliver key insights that will drive the development of new Y4P products. Direct experience in both traditional and modern approaches to recruitment, diverse research methods, ability to manage vendors and impactful reporting is a must.

• Translate business and product questions into research briefs to design and execute projects from start to finish.

• Work with product and design teams, demonstrating expertise in generative and evaluative research methodologies (qualitative and quantitative) with experience in market research/consumer insights and extensive experience in UX Research (IDIs, surveys, moderated and unmoderated remote interviews, card sorts, journey mapping...)

• Along with a Sr Research Manager, you will identify key research objectives in partnership with product, design, and engineering teams to address research needs, manage multiple, key projects simultaneously and develop project roadmaps.

• Socializing, collaborating and presenting research to multiple teams and leaders across the organization.

Basic Qualifications:

• Experience in the creator space including content promotion and audience development, as well as a solid understanding of digital and new media types, including video, audio, social, mobile and associated business models.

• BA/BS/MA/MS in Human Centered Design (HCI)

• 7+ years industry experience or advanced degree with a focus on market research or UXR.

• Ability to work independently

• Experience running moderated usability labs, including expertise in task scenario best practices.

• Exceptional communication skills and an ability to synthesize complex findings into actionable insights

• Expert knowledge of quantitative research metrics like NPS, as well as a practical understanding of sample size, confidence levels and validity

• Knowledge of qualitative and quantitative research methods

• Experience synthesizing large-scale data in multi-method studies

• Experience with survey design and response effects

#LI-KS2

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $120,750.00 - $251,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.