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Sr Marketing Manager - CRM Newsletters

Yahoo

Yahoo

Marketing & Communications
Remote, OR, USA · Remote
Posted on Thursday, August 10, 2023
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

A Lot About You:

As the Sr Marketing Manager - CRM Newsletters you will be responsible for strategic decision-making and the successful management of CRM programs for our portfolio of global Newsletter products across multiple verticals, including News, Lifestyle, Sports, Finance, and more.

In this role you will focus on operational and marketing support for our Newsletters CRM Program by developing and executing strategies and tactics that impact subscription growth and user engagement. With a strong emphasis on CRM email and marketing automation, you will create orchestrated, content-based programs that reach users across multiple devices to drive acquisition, engagement, retention, and win-back initiatives. You will be responsible for accelerating Yahoo's ambitious growth and revenue plans by building new, large-scale solutions for our newsletter business.

Responsibilities:

  • Create and optimize our process to support the editorial team in delivering best-in-class content

  • Partner with the Product, Editorial, Product Marketing, Creative, Analytics, and Technology teams to deliver programs that align with our audience-led strategy for CRM

  • Develop engagement and customer communication strategies that continuously articulate and reinforce the Newsletter products’ value and purpose to grow the subscriber base, minimize churn, and increase customer lifetime value

  • Leverage research, insights, and campaign results to make data-driven decisions

  • Prepare and deliver monthly and quarterly business reviews to key stakeholders

  • Manage the operationalization of new features such as personalization, dynamic content, and targeting

  • Monitor and analyze key email metrics, such as open rates, click-through rates, conversion rates, and deliverability, to identify areas of improvement and optimize newsletters performance

  • Ensure compliance with email marketing best practices, anti-spam regulations, and data privacy policies

  • Manage day-to-day email execution (segmentation, production, deployment) and developing reports that generate actionable insights

  • Lead and execute email marketing testing strategies and report on A/B and multivariate tests to drive engagement

Qualifications:

  • 7+ years of experience in the email/CRM/Marketing Automation industry

  • Experience with consumer/audience-based email and development of Lifecycle Marketing programs (Acquisition, Retention, and Attrition)

  • Working knowledge and experience with third-party email service providers and marketing automation platforms (Epsilon PCM, Adobe AJO, or Zeta ZMP a plus)

  • Deep expertise in email production and personalization platforms like Stensul and Movable Ink (or equivalent)

  • Ability to assess and recommend alternate Martech platforms to evolve our Newsletter’s production experience

  • Analytical expertise for data-driven decision-making

  • Comfortable developing and executing against a strategic agenda and measuring success against clearly defined outcomes.

  • A self-starter with demonstrated capability to work in a fast-paced and deadline-driven environment

  • Understanding of user-research and testing methodologies, and web analytics tools

  • Strong verbal and written communication skills

  • Must possess superior organization, prioritization, and time management skills

  • Proficiency in Google Workspace (Docs, Sheets, Slides) or Microsoft Office

  • BA/BS degree in a related discipline preferred

#LI-BD2

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.