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Principal Product Lead, Search Monetization



Remote, OR, USA · Remote
Posted on Friday, September 22, 2023
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

Yahoo Search is seeking a Principal Product Lead, Search Monetization to define and execute product strategies for one of the most popular technology and media companies in the world.

A little about us:

When keeping up with the latest News, Sports, Finance or Entertainment, or exploring the internet, Yahoo makes amazing things happen for nearly 900 million users around the globe every day. Yahoo is the world’s largest start-up. We move fast, show our personality, and are relentlessly focused on inspiring and delighting our users every day.

As one of the world’s top search engines with 25 years of history and experience, Yahoo! Search operates at a massive scale. Our focus is on connecting users to information with speed and clarity, whether they come to us via yahoo.com or from one of our publisher partners. Search is a challenging space where small percentage swings in volumes represent enormous opportunities. If you enjoy delighting audiences, learning at a breakneck pace, and operating at a scope and scale that is hard to find anywhere else in tech, you’re in the right place.

A lot about you:

As a Principal Product Lead within the search team, you will help develop our search and commerce monetization strategy, roadmap and lead its execution. The ideal candidate will leverage strong organizational skills and deep subject matter expertise to partner with external partners as well as internal cross-functional teams including consumer search, science, engineering, design, finance and others.

You will define, prioritize and deliver the Search Monetization product roadmap, leading both new product development of the next generation of online advertising products in Y! Search and the continual optimization of existing experiences to ensure the optimal balance between user satisfaction, advertiser ROI and revenue yield is met.

We are looking for candidates that have a desire to rise to the challenge in a dynamic space to discover and develop experiences that drive deeper engagement and delight for users. This is a highly visible role and you will work closely with various cross functional teams within across Yahoo. If this opportunity excites you -- come and join us!


  • Own the monetization vision, strategy, roadmap and products across Search with focus on achieving business goals & user relevance.

  • Pitch, develop, launch, measure and scale innovative, new monetization features and products that help achieve defined product and company goals.

  • Work closely with Sciences, Analytics, Consumer and B2B teams to analyze needs and identify/prioritize problems, opportunities, and to optimize both revenue and ad-relevance

  • Daily/weekly “Short interval controllership” of Search’s monetization product portfolio. Inform and update executives and stakeholders on product performance against expectations, leading root cause analysis and corrective action.

  • Build strong relationships across analytics, design, engineering, partner management and marketing teams and lead them to launch new products/features for testing/iteration.

  • Define the A|B testing plans and create the methodology to iterate fast and release new features for testing and, if successful, rollout to all users globally.

  • Execute agile processes with cross-functional teams ike sprint plans, backlog management, daily stand-ups, sprint reviews and sprint retrospective

  • Inform, and drive consensus for appropriate engagement and revenue tradeoffs.

You have/are:

  • Bachelor's or Master's in highly-quantitative fields (economics, management science, business, applied math, statistics, finance, analytics or related field) or equivalent professional work experience

  • 5+ years of strong product management experience.

  • 3+ years of proven track record in developing monetization strategies and digital advertising products including display, commerce, paid search, native, social. Experience within an advertising business (Google, Facebook, twitter, etc.), agencies, or ad tech. Fluency in Paid Search advertising strongly preferred.

  • Strong product sense - ability to understand consumer needs and figure simple ways to solve the needs through both qualitative and quantitative insights.

  • Demonstrated use of financial modeling, analytics, metrics, and benchmarking to drive decisions.

  • Demonstrated experience in BE advertising platform development, ML model optimization and user interface optimization.

  • Self-motivated, independent, results-driven, and team-oriented leader; with excellent interpersonal, organizational, creative, and communications skills; able to drive cross functional agreement and collaboration.

Nice to Haves:

  • 3+ years of pricing, operations, or consulting within the advertising industry or similar experience with a management or strategy consulting firm.

  • Experience with B2B partner relationship management.

  • Comfort with data driven decision making including data extraction through SQL and statistical modeling.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $136,125.00 - $283,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.