Sr. Consumer Insights Researcher, Marketing and Brand Research
A Little About Us
The User Experience Research & Consumer Insights (UXR-CI) team, part of Yahoo’s Analytics, Research and Data (YARD) organization, is the core consumer and user-focused research function and is made up of subject matter experts who leverage quantitative and qualitative methods to understand consumer and user needs, wants and motivations. We provide actionable insights and recommendations that inform consumer-first strategies and product decisions for Marketing, Design and Product teams.
A Lot About You
You are an experienced and curious researcher who looks for the “why” behind the data. You are a critical thinker who is both strategic and creative. You are deeply familiar with advertising and marketing and understand the importance and power of a brand versus a product.
With experience in both primary research and vendor-led research, quantitative and qualitative research, you can confidently recommend and execute the research that will best answer our business partners’ questions. You don’t view research as transactional and work hard to build strong relationships with internal clients and cross-functional team members. Your business partners see you as a trusted advisor who helps keep the consumer top of mind in their decision making.
What You’ll Be Doing
You will work closely with the Sr. Manager of Marketing and Brand Research on key research initiatives; including brand tracking, message and ad testing, brand positioning research, and other ad-hoc research to support business partner needs
You will plan, execute, and manage end-to-end research projects and engage with external research vendors on a semi-regular basis
You will regularly partner and share knowledge with researchers on the UXR-CI team and the broader Research and Analytics organization
You will present research results to audiences with varying levels of research familiarity
What You Bring to the Role
BA/BS/MA/MS in related field (e.g. Marketing, Market Research, Social Sciences)
5-10 years market research experience; Marketing and Brand research highly preferred
Experience conducting primary research (e.g. survey design, building and interpreting crosstabs, producing custom research reports) and managing vendor-led research studies
Ability to lead both quantitative and qualitative research studies
Strong attention to detail and commitment to data integrity
Excellent communication and presentation skills, with the ability to convey insights in a clear and actionable manner to both researchers and non-researchers
Ability to work independently with minimal oversight
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.The compensation for this position ranges from $120,750.00 - $251,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
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