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Marketing Database Specialist



Marketing & Communications
United States · Remote
Posted on Wednesday, September 13, 2023

About the team

ShowingTime+ is a market leader in developing innovative listing media, showing management, offer management, recruiting, transaction management and analytics solutions. Our wide array of products and services are built on technological innovations crafted to bring efficiencies to all users.

About the role

We are seeking a highly skilled Marketing Database Specialist to play a pivotal role in owning and optimizing our marketing databases, ensuring the accuracy and integrity of customer and prospect information. You will work cross-functionally to support data-driven marketing initiatives, including segmentation, targeting, and campaign execution.

If you are a proactive problem solver with a deep understanding of database management best practices, this is an opportunity to make a significant impact on our marketing efforts!

As a Database Specialist you will:

  • Maintain the health of marketing data to ensure high quality, relevant information

  • Regularly monitor and clean data, including managing imports and import errors, validating fields, recommending data quality automation, etc.

  • Build and maintain documentation of database structures and processes

  • Conduct regular data audits and provide recommendations for data optimization and improvement

  • Support marketing analytics efforts by providing accurate and reliable data for analysis and reporting

  • Work closely with the Demand Generation team to prepare lists and provide segmentation for targeted marketing campaigns, newsletters, customer communications, etc.

  • Work with sales operations to support data needs and fix errors related to SQL hand off across all three ShowingTime+ CRM systems.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $69,300.00 - $110,700.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

A love for data and details!

  • Strong analytical and problem-solving skills

  • Excellent attention to detail and data accuracy

  • Ability to work effectively in cross-functional teams and communicate ideas in a clear and concise manner

  • Self-motivated and able to manage multiple projects and priorities.


  • Bachelor's degree in Marketing, Business, or a related field

  • 2+ years experience in database management, data cleansing, and segmentation

  • Proficient in Excel and experience with CRM (Salesforce) and marketing automation platforms (HubSpot, Pardot)

  • Familiarity with data privacy and compliance regulations (e.g., GDPR) is a plus

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.