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Manager, Lifecycle Marketing



Marketing & Communications
New York, USA · Remote
Posted on Sunday, June 9, 2024

Zola is looking for an experienced Manager of Lifecycle Marketing who will be responsible for developing and implementing marketing programs to engage and retain couples throughout their journey with Zola.

The ideal candidate is a seasoned B2C marketer with a track record for building customer-focused, multi-channel campaigns proven to increase retention and LTV.

With an emphasis on our Vendor Marketplace business, they will lead the planning, execution and optimization of multi-channel campaigns and be a strong advocate for Zola couples across their experience. As a seasoned marketer on the team, they will also be a resource and mentor for more junior team members.

This role is based in NYC, with 2 days a week in office (Tuesdays and Thursdays).


  • Own and execute multiple customer marketing programs across email, push, sms and onsite channels that align with business goals and gaps in the customer journey
  • Work cross functionally with teams including creative, copy, business, product, data and engineering to solve problems and deliver personalized impactful campaigns
  • Develop and implement segmentation strategy, making decisions supported by data to ensure we’re targeting the right users at the right time
  • Build and manage the technical components of campaigns, including html production and dynamic logic, as well as working with partners on tech to request and QA custom events
  • Drive testing strategy, crafting strong AB tests, analyzing data, sharing results and proposing next steps
  • Deep dive into specific business units within Zola (paper, registry, marketplace, core), monitoring existing lifecycle campaigns and combing through data to discover new opportunities
  • Share learnings with marketing and the broader team through presentations and written comms
  • Manage third party partnerships; building relationships with Customer Success Managers, and packaging projects for third party contractors
  • Help manage the monthly Lifecycle marketing calendar; select the timing of individual campaigns and look with a critical eye at the overarching monthly outreach for different cohorts
  • Offer guidance and mentorship to more junior members of the team, helping them grow in their functions and become better retention marketers


  • You are a creative thinker and strong problem-solver who develops hypotheses to drive insights
  • You are a leader with exceptional project management skills
  • You have demonstrated exceptional business judgment and get excited to craft the customer experience
  • You are comfortable with autonomy and thrive in ambiguity
  • You are scrappy and resourceful when it comes to achieving goals
  • You are comfortable with the technical components of projects, ready to dive into HTML and if/then logic, as well as the strategic thinking behind making an idea work from a technical perspective
  • You have executive presence and can effectively communicate with leadership and cross functional partners
  • You love working cross-functionally and thrive in a collaborative environment
  • You are comfortable with data and love diving into complex data to draw conclusions
  • You are a strong public speaker with the ability to craft a story through presentations
  • You are a fast learner; picking up new skills and systems with ease
  • Startup experience strongly preferred
  • Experience with some or all of the following systems is preferred but not required: Sailthru, Looker, Mandrill, Attentive,
  • 4-6+ years of professional experience in a fast-paced environment working in CRM, growth, strategy or related field
  • BA/BS

The salary range for this position is $95,000-$115,000.

About Zola

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples’ lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.

We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We’re proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, and we’re proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.

Our headquarters are in NYC, and we have offices in Charlottesville and Montreal. Come work with us!