Director, Go-to-Market Finance - Digital Advertising & Marketing Solutions
The Knot Worldwide
WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
RESPONSIBILITIES:
We are seeking a highly strategic and analytical Director of FP&A to lead financial planning and analysis for our Global Media Solutions (Ads) Business and Global Marketing Organization. This critical role will partner closely with our Chief Marketing Officer (CMO) and leader for our Global Media Solutions (Ads) Business and their leadership teams to provide insightful financial guidance, drive strategic decision-making, and optimize performance.
1. Strategic Business Partnerships:
- CMO Finance Partner: Serve as a financial partner to the Marketing Leadership Team, providing strategic insights and recommendations to support business growth and financial targets.
- Global Media Solutions Advertising Business: For our Global Media Solution (GMS) business you will be providing financial guidance and driving strategic initiatives.
- Modeling & Analysis: Proactively identify key business drivers and create robust financial models to reflect strategic priorities. Design and execute regular financial analysis to evaluate strategic options and identify critical areas for attention.
- Ad-Hoc Analysis: Conduct complex ad-hoc financial analyses to support strategic initiatives, evaluate new programs, and inform critical business decisions.
2. Unit Economics & Analytics:
- KPI’s and ROAS: Develop and maintain robust reporting to track key marketing metrics, including Top of Funnel KPI’s and ROAS (Return on Ad Spend).
- GTM Efficiency: Continuously analyze and report on key indicators like the LTV:CAC ratio and CAC Payback Period to assess the health of our go-to-market motions, optimizing marketing channel spend and investments.
3. Financial Planning, Automation, and Stakeholder Management:
- Financial Planning & Analysis (FP&A): Lead the annual budgeting, long-range planning, and monthly forecasting processes for the Global Marketing organization and GMS Business
- Senior Leadership Reporting: Prepare and present financial reporting and summaries for management, the Board, and other key stakeholders.
- Process Improvement & Automation: Identify and implement opportunities to improve financial processes, systems, and reporting capabilities, leveraging system-driven solutions.
- Cross-Functional Alignment: Collaborate closely with other FP&A team members, Accounting, Sales, and other departments to ensure consistency and build collaborative partnerships.
SUCCESSFUL CANDIDATES HAVE:
- Relevant Background: 10+ years of increasing responsibility in a financial/analytical role (or 8+ years showing rapid career acceleration) in highly analytical roles such as Strategic Finance, Go-to-Market Finance, Marketing Finance, Investment Banking, Private Equity, Data Science, or Management Consulting.
- Education: MBA and a Bachelor's degree (BA or BS) in Finance, Accounting, Business, Economics, STEM, or a highly analytical field (e.g., Engineering, Math, Statistics)
- Leadership: 3+ years of experience leading high performing teams
- Strategic Acumen: Deep understanding of competitive dynamics and the broader industry landscape; ability to connect daily operational decisions to long-term strategic goals.
- Business Partnering: Proven track record of strategic business partnering with executive-level stakeholders.
- Analytical Excellence: Exceptional analytical and problem-solving skills, with the capacity to think creatively and critically about unstructured problems.
- Leadership Presence: Confidence and skill to present effectively, describe complex deliverables, and communicate effectively with Senior Leadership.
- Collaboration: Highly collaborative team player with strong relationship-building skills and a positive contributor to the team environment.
- Entrepreneurial Drive: High-energy self-starter who is dedicated to driving toward goals and seeks new ways to assess and visualize data/performance that scales effectively.
- Adaptability: Thrives in constant change and is able to work independently to manage multiple priorities, consistently delivering high-quality, precise work even under pressure and tight deadlines.
WORK MODEL:
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
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