Senior CRM Marketing Manager, Vendor
The Knot Worldwide
WHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
RESPONSIBILITIES:
- Building and managing complex nurture programs and strategies that are personalized and strategic
- Responsible for CRM campaign strategy, planning, and journey building across CRM channel touchpoints and segmentation logic
- Develop engagement plan briefs, manage work in Asana, and collaborate effectively with teams across Vendor Marketing to ensure timely go-to-market execution
- Deepening understanding of customer data, data science, and segmentation query/personalization logic to develop CRM plans
- Set KPIS and self-serve on performance reporting to track how well CRM programs are performing across customer segments and channels
- Work closely with the Marketing Operations, Enterprise, and Data teams to keep things running smoothly and to bring new ideas to life
SUCCESSFUL SENIOR CRM MARKETING MANAGER, VENDOR CANDIDATES HAVE:
- Min 10+ years experience in CRM marketing strategy and campaign planning for email, push notifications, SMS, and in-app marketing
- 5+ years Experience in Asana, Airtable, Lucid Chart for journey mapping, brief development
- Strong experience working in enterprise CRM systems - Salesforce Marketing Cloud, Marketo, HubSpot, or similar
- Strong experience with A/B test design and performance measurement, reporting, and analytics
- CRM expertise where you understand customer behavior data
- Experience leveraging customer intelligence to develop CRM automation plans, triggers, and CRM touchpoints to drive user engagement, frequency, retention and loyalty
- Strong experience with lifecycle and loyalty programs with integrated CRM triggers
- Knowledge of all aspects of CRM campaign strategy planning and management from brief development, Asana requests, and campaign execution
- Familiarity with Salesforce Marketing Cloud tools to develop complex sequences and trigger journeys is a must
- Skilled in in business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing
- Experience managing large-scale projects and have fierce prioritization and time management skills
- Expertise in email, SMS and push-notification best practices, deliverability and CAN-SPAM regulations
- Experience with A/B testing methodologies
- Strong verbal, interpersonal, and written communication skills
- Excellent team player with strong collaborative skills with the ability to work cross-functionally
- Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment
- Advanced segmentation and rule based logic to build “if and then” statements to develop CRM journeys and plans
- Strength in campaign messaging, positioning, and providing creative direction and feedback
- Excellent collaboration skills while working across highly cross-functional teams
WORK MODEL:
This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.